OpenAI closes video-generation product and Disney partnership
OpenAI has shut down its Sora video-generation product and terminated a $1 billion partnership with Disney. The decision follows concerns about the technology's potential for misuse and safety risks, according to the company's CEO.
OpenAI closes Sora video-making app and cancels $1bn Disney deal
OpenAI closes Sora video-making app and cancels $1bn Disney deal 18 hours ago ShareSave Osmond Chia,business reporterand Emma Calder,technology reporter ShareSave OpenAI AI-generated mammoths rendered by OpenAI's Sora, which was unveiled in 2024 OpenAI has shut down its artificial intelligence (AI)
“a resource black hole with 'limited monetisation'”
The phrase 'resource black hole' is emotionally charged, dramatizing the financial underperformance of Sora where a neutral description of low revenue would suffice.
“The platform struggled to prevent the creation of non-consensual imagery and realistic misinformation, not to mention major copyright infringement”
Presents Sora's problems as a deflection against its commercial viability, bundling multiple issues (non-consensual imagery, misinformation, copyright) as a single whataboutism against the product rather than describing them on their own merits.
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Disney's DIS -2.46%decrease; red down pointing triangle Bob Iger signed on to the vision, agreeing to have his company invest $1 billion in OpenAI and allowing the studio's Marvel, Pixar and other characters to appear in Sora videos. Just as importantly, he put Disney's valuable imprimatur behind th
“it was more AI slop than AI magic”
Charged evaluative language ('slop vs magic') where a more neutral description of underperformance would suffice, adding editorial color beyond factual reporting.
“Sora shot up to the top of the App Store in the week after its launch, despite an invitation-only user base. Users who made it found it to be a marvel: type in anything they wanted -- Homer Simpson doing Riverdance -- and a 10-second video of it would appear in a few minutes. And since the app allowed people to upload their own faces, they were suddenly making short, crazy films starring themselves. Altman himself volunteered his likeness, leading to absurd, sometimes violent or disturbing short films, that he didn't seem to mind.”
Frames Sora's launch as a dramatic success story with vivid marvellous imagery immediately before pivoting to its decline, creating a one-sided rise-and-fall narrative that directs interpretation toward the product's folly rather than its merits.
“Sora was losing roughly a million dollars a day, according to a person familiar with the matter.”
Presents the financial loss figure as the climactic economic fact, framing Sora through a purely cost-driven lens that omits any potential revenue model or long-term value argument.
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